Penta Light and the new image

11/02/2016

Light is the source that reveals the forms. In this tight relationship we have identified the details that tell how art is a timeless language.

Penta Light launches the new ADV campaign where art, graphic and industrial design merge in refined images with a strong emotional charge.

A narrative path that refers to the history of art as a source of renewed modernity, combining Penta lamps to an unexpected object, a captured one, which creates a play of references between art and design:

• the apple of ”An Allegory with Venus and Cupid” – Bronzino,
• the egg of ”Pendent Egg” – Piero Della Francesca,
• the shell of ”still life with shells” – Giorgio Morandi,
• the bird of ”Madonna del Cardellino” – Raphael,
• the reflection effect of ” Narcissus” – Caravaggio.